Messages the delivery provider refused or gave up on, so they never reached a delivery attempt. Distinct from a bounce, which is a delivery that came back — these never left. Together with delivered they account for what sends became.
Attributed orders that are this customer’s first paid order Redo has for the store. Complements returningCustomerOrders; the two sum to orders. Customers whose earlier orders fall outside the history Redo has synced are counted as new.
Attributed revenue from newCustomerOrders. Complements returningCustomerRevenue. Warehouse amounts sum to revenue before each is rounded to currency precision.
uniqueOpens / delivered, over email deliveries only. Null when nothing measurable was delivered — including an SMS-only send, where opens do not exist and a rate of 0 would be misleading. For a continuously-sending automation this can exceed 1, since opens inside the range may belong to sends made before it.
Attributed revenue from returningCustomerOrders. Complements newCustomerRevenue. Warehouse amounts sum to revenue before each is rounded to currency precision.
revenue / sends — what a message returned, where revenuePerRecipient is what a customer returned. The two agree for a campaign, which sends to each recipient once, and diverge for a continuously-running automation that messages the same customer repeatedly over the range. This is the figure to compare against spend, which is also per message. Carries extra decimal places, since per-send revenue is routinely sub-cent. Null when nothing was sent.
What the store was billed to send these messages: its per-message rate plus any carrier fees. Always USD, unlike revenue, which is in the store’s own currency — Redo prices messaging in dollars. Convert before combining the two. Carries extra decimal places, since one message costs a fraction of a cent.
Customers who opened, counted once per day — so a customer who opens on two days counts twice over a range. Always 0 on SMS, which has no open tracking.
unsubscribes / delivered. Rated against deliveries rather than sends, like the other engagement rates, so it answers what share of messages that arrived cost a subscriber. Null when nothing was delivered.
Customers who opted out of marketing off the back of this send. Only opt-outs the warehouse could attribute to a specific campaign or automation are counted, so these do not sum to the store’s total unsubscribes over the same period — an opt-out arriving without that attribution belongs to no send and is absent here.
The day these analytics cover, in the store’s timezone. Engagement counts are keyed to the day the message went out; orders and revenue to the day the order was placed. A rate combining the two — conversion rate, revenue per recipient, average order value — therefore relates figures from different days, and is most meaningful read over the whole range rather than per day.
Messages the delivery provider refused or gave up on, so they never reached a delivery attempt. Distinct from a bounce, which is a delivery that came back — these never left. Together with delivered they account for what sends became.
Attributed orders that are this customer’s first paid order Redo has for the store. Complements returningCustomerOrders; the two sum to orders. Customers whose earlier orders fall outside the history Redo has synced are counted as new.
Attributed revenue from newCustomerOrders. Complements returningCustomerRevenue. Warehouse amounts sum to revenue before each is rounded to currency precision.
uniqueOpens / delivered, over email deliveries only. Null when nothing measurable was delivered — including an SMS-only send, where opens do not exist and a rate of 0 would be misleading. For a continuously-sending automation this can exceed 1, since opens inside the range may belong to sends made before it.
Attributed revenue from returningCustomerOrders. Complements newCustomerRevenue. Warehouse amounts sum to revenue before each is rounded to currency precision.
revenue / sends — what a message returned, where revenuePerRecipient is what a customer returned. The two agree for a campaign, which sends to each recipient once, and diverge for a continuously-running automation that messages the same customer repeatedly over the range. This is the figure to compare against spend, which is also per message. Carries extra decimal places, since per-send revenue is routinely sub-cent. Null when nothing was sent.
What the store was billed to send these messages: its per-message rate plus any carrier fees. Always USD, unlike revenue, which is in the store’s own currency — Redo prices messaging in dollars. Convert before combining the two. Carries extra decimal places, since one message costs a fraction of a cent.
Customers who opened, counted once per day — so a customer who opens on two days counts twice over a range. Always 0 on SMS, which has no open tracking.
unsubscribes / delivered. Rated against deliveries rather than sends, like the other engagement rates, so it answers what share of messages that arrived cost a subscriber. Null when nothing was delivered.
Customers who opted out of marketing off the back of this send. Only opt-outs the warehouse could attribute to a specific campaign or automation are counted, so these do not sum to the store’s total unsubscribes over the same period — an opt-out arriving without that attribution belongs to no send and is absent here.
