The customer the event belongs to. Patches customer custom fields — a flat object of string, number, or boolean values.
Patches the customer’s first name.
Patches the customer’s last name.
Patches the customer’s current location.
The customer’s phone number.
Custom event properties — a flat object of segmentable values (nest non-segmentable data under $extra). Max 400 properties, 100 KB per string, 4,000 array items.
The event name (1–100 characters).
When the event occurred (ISO-8601). Defaults to ingest time if omitted.
A merchant-controlled deduplication key (1–255 characters). Reusing it dedupes retries of the same event.
A monetary or conversion value associated with the event.
ISO 4217 currency code for value, e.g. “USD”.
