> ## Documentation Index
> Fetch the complete documentation index at: https://developers.redo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# MarketingTrigger

> The public name for stored schemaType. Determines which variables and dynamic links apply. Named `trigger` in this API, not `schemaType`.

| Value | Description |
| - | - |
| `ADDRESS_VERIFICATION_FAILED` | OMS address verification failed. |
| `CUSTOM_EVENT` | A merchant-defined custom event. |
| `EMAIL_MARKETING_SIGNUP` | Email marketing sign-up. |
| `EXCHANGE_PROCESSED_WITH_CREDIT` | Exchange processed with leftover credit. |
| `EXTENDED_WARRANTY` | Extended-warranty notifications. |
| `HSA_ORDER` | HSA/FSA order notifications. |
| `JUDGEME_REVIEW_SUBMITTED` | A Judge.me product review was submitted. |
| `LOYALTY_LION_APPROACHING_TIER_UPGRADE` | LoyaltyLion approaching tier upgrade. |
| `LOYALTY_LION_ENROLLED` | LoyaltyLion enrollment. |
| `LOYALTY_LION_REFERRAL_COMPLETE` | LoyaltyLion referral complete. |
| `LOYALTY_LION_REWARD_AVAILABLE` | LoyaltyLion reward available. |
| `LOYALTY_LION_RULE_COMPLETED` | LoyaltyLion rule completed. |
| `LOYALTY_LION_TIER_UPGRADE` | LoyaltyLion tier upgrade. |
| `MARKETING_BACK_IN_STOCK` | Back in stock. |
| `MARKETING_BIGCOMMERCE_CART_ABANDONMENT` | BigCommerce cart abandonment. |
| `MARKETING_BIGCOMMERCE_CHECKOUT_ABANDONMENT` | BigCommerce checkout abandonment. |
| `MARKETING_BROWSE_ABANDONMENT` | Browse abandonment. |
| `MARKETING_CAMPAIGN` | One-off marketing campaigns. |
| `MARKETING_CART_ABANDONMENT` | Cart abandonment. |
| `MARKETING_CHECKOUT_ABANDONMENT` | Checkout abandonment. |
| `MARKETING_COMMENTSOLD_BROWSE_ABANDONMENT` | CommentSold browse abandonment. |
| `MARKETING_COMMENTSOLD_CART_ABANDONMENT` | CommentSold cart abandonment. |
| `MARKETING_COMMENTSOLD_CHECKOUT_ABANDONMENT` | CommentSold checkout abandonment. |
| `MARKETING_DATE` | A scheduled marketing date. |
| `MARKETING_GIFT_CARD_BALANCE` | Gift card balance. |
| `MARKETING_LOW_INVENTORY` | Low inventory. |
| `MARKETING_PRICE_DROP` | Price drop. |
| `MARKETING_PRODUCT_SUBSCRIPTION_CANCELLED` | Product subscription cancelled. |
| `MARKETING_SEGMENT_MEMBERSHIP_CHANGE` | Segment membership change. |
| `MARKETING_WARRANTY_REGISTRATION` | Warranty registration. |
| `OMS_FULFILLMENT_LABEL_PURCHASED` | Fulfillment label purchased. |
| `OMS_LABEL_PURCHASED` | OMS label purchased. |
| `OMS_NEW_FULFILLMENT_GROUP` | A fulfillment group was created. |
| `OMS_ORDER_READY_FOR_PICKUP` | OMS pickup order ready. |
| `OMS_PACKING_SLIP_PRINTED` | Packing slip printed. |
| `ORDER_TRACKING` | Shipping and delivery notifications. |
| `PRODUCT_SUBSCRIPTION` | Upcoming product-subscription charge. |
| `REFUND_RETURN_SUBMITTED` | Refund return processed. |
| `RETURN_TRACKING` | Return status notifications. |
| `SMS_MARKETING_SIGNUP` | SMS marketing sign-up. |
| `UNKNOWN` | A stored trigger this API version does not model. Do not pass this when creating a template. |
| `YOTPO_LOYALTY_CUSTOMER_BIRTHDAY` | Yotpo customer birthday. |
| `YOTPO_LOYALTY_EXPIRATION_REMINDER` | Yotpo points expiring. |
| `YOTPO_LOYALTY_OPT_IN` | Yotpo loyalty opt-in. |
| `YOTPO_LOYALTY_POINTS_EARNED` | Yotpo points earned. |
| `YOTPO_LOYALTY_POINTS_REMINDER` | Yotpo points reminder. |
| `YOTPO_LOYALTY_REDEMPTION_CREATED` | Yotpo redemption created. |
| `YOTPO_LOYALTY_REDEMPTION_REMINDER` | Yotpo redemption reminder. |
| `YOTPO_LOYALTY_REFERRAL_COMPLETED` | Yotpo referral completed. |
| `YOTPO_LOYALTY_REFERRAL_SHARED` | Yotpo referral shared. |
| `YOTPO_LOYALTY_TIER_EARNED` | Yotpo tier earned. |
| `YOTPO_LOYALTY_TIER_LOST` | Yotpo tier lost. |
| `YOTPO_REVIEW_CREATED` | Yotpo review created. |


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